Love sifting through data? So do we.

Analytics

We anchor our business in data. Meet the team making the most important decisions at DraftKings. Your work will be a crucial component in moving important initiatives and projects forward.

About The Team

The Analytics team is responsible for providing data-driven insights about our customers, products, business performance, marketing, and more. Analysts use their findings to empower our work, improve the customer experience, optimize product performance, and drive company growth.

DraftKings uses data to back every decision we make. When you join the Analytics team, you’ll propel our business forward by effectively communicating and synthesizing key insights. The organization relies on the information you give to make the right call.

Vertical Analytics

Guided by data, the Vertical Analytics team provides high-quality insights to the company to understand our customers and identify trends. You'll use these findings to support our Sportsbook, iGaming, and Fantasy products.

Marketing Analytics

Working closely with our Marketing team, the Marketing and CRM Analytics teams ensure we are expanding our customer reach effectively. You'll maximize our impact in the market by delivering critical insights to your stakeholders.

Cross Product Customer Analytics

Directly impacting our customers, you’ll provide invaluable insights that are analytically driven. Your work will give a holistic view of customers across all product verticals and service delivery channels. This robust team supports teams such as VIP & Loyalty, Compliance, and Customer Experience.

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