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Social Marketing Associate

Join a groundbreaking team.

We’re looking for an enthusiastic, culturally-attuned personality to join our Content Newsroom and make an immediate impact across our social channels. In addition to supporting the team on Twitter, Instagram, and Facebook, we are looking for someone who can help further establish our presence on YouTube and TikTok. Sound good to you? Join us.  

What you’ll do as a Social Marketing Associate:

  • Craft, post, and track posts across various social media platforms.

  • Use social listening, channel monitoring, and user interaction to understand our audience’s behavior better.

  • Develop and implement our content strategy on TikTok, utilizing a strong “maker” mindset and bringing the brand to life authentically.

  • Work across teams internally to source, ideate, and co-create original content purpose-built for social channels while ensuring proper support of core business initiatives.

  • Lead the charge in building and maintaining a vast library of video assets on our brand YouTube page, categorizing and providing descriptions for video clips daily to ensure maximum reach.

  • Partner with cross-functional Influencer team to develop and execute ongoing influencer-led contributions to channels.

  • Conduct weekly reporting on published content across platforms, contributing to established analytics reports distributed across the organization.

  • Research industry best practices and techniques to continuously improve our overall social media marketing efforts.

  • Availability to work nights & weekends as needed (i.e., NFL Season, Masters Tournament, etc.).  


What you’ll bring:   

  • At least one year of relevant experience.

  • Established track record of building creative, original, engaging content on TikTok.

  • Extensive knowledge and mastery of social channel mechanics, best practices, and building engagement (YouTube, Twitter, Instagram, TikTok).

  • A strong passion for sports and a fantasy sports enthusiast.

  • General understanding of Sports Betting language and industry trends.

  • Knowledge and understanding of social media publishing platforms (i.e., HootSuite, Spredfast).

  • Demonstrated understanding of modern marketing (digital, CRM, experiential & social).

  • Ability to work well under pressure and achieve results in a fast-paced environment.

  • Motivation to build internal confidence and alignment.

  • Experience in design programs like Adobe Photoshop and Illustrator is a plus.

Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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