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Senior Promotions Associate (Online Sportsbook, VIP)

The strategy behind the game. 

We’re growing rapidly and are searching for a promotions expert who will ensure that our Sportsbook VIP’s receive a world-class experience when it comes to DraftKings promos. We strive to offer industry-leading promotional mechanics, with flawless execution and we want you to play an integral role in bringing this to life. Through cross-functional collaboration and VIP player analysis, you’ll develop a deep understanding of how to optimize the VIP promo offerings and support the execution of these campaigns. Sound good to you? Join us.

What you’ll do as a Sportsbook VIP Promotions Associate:

  • You’ll ensure that our Online Sportsbook VIP promotional calendar is first-class along every step of our customers lifecycle with DraftKings.

  • Contribute to our high-value promotion ideation and execution.

  • Analyze promotion performance as well as key player attributes such as user betting patterns, sport affinity, and bet type preferences; utilizing these insights to gather learnings for future promo plans. 

  • Develop a deep understanding of executing and analyzing promotional campaigns using a host of in-house and third-party platform solutions.

  • Assist in monitoring VIP performance by state and contribute to recommendations on response to trends and competitor activity.

  • Track VIP competitor activity in each market and develop spend measurement programs to track how DK is performing vs market benchmarks.

  • Work with our Analysts on internal tools and reporting needs for the VIP Sportsbook Promotions team, with a view to improve our reporting capabilities and improve team efficiencies.

  • Work alongside our VIP Hosts and CRM team on executing our promotions to the best possible standard.


What you’ll bring:

  • You have a customer-focused view and strong understanding of what the high value Sportsbook customer wants.

  • Passion for Sports and deep understanding of the Sportsbook industry

  • At least one year of experience in digital marketing - focusing on promotion ideation, execution and analysis. With a track record of success.

  • Strong ability to analyze, summarize and present performance data

  • Ability to successfully manage stakeholder relationships across the business.

  • Work independently and collaboratively as part of a fast-growing team.

  • Be a data-driven, strategic thinker

  • A desire to learn and progress while working in a fast paced and ever-evolving competitive environment

  • A will to win and a drive to ensure DraftKings is the undisputed number one operator in the US Sportsbook market


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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