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Senior Manager, Retention Marketing

Love turning data into action? We do too.

DraftKings is looking for a seasoned marketer with a strong background in data and CRM experience. As Sr. Manager of Daily Fantasy CRM, you will lead a team responsible for driving customer retention and monetization within the DFS vertical. Working cross-functionally to develop a winning strategy, you will lead new testing initiatives, influence the roadmap for CRM tooling, and deliver an exceptional customer experience.

What you’ll do as a CRM Sr. Marketing Manager:

  • Lead a high-performing operational marketing team in delivering on a diverse set of objectives aimed at increasing LTV by generating incremental product engagement.

  • Manage the CRM calendar including design of offers and promotions and audience segmentation across owned channels: emails, app pushes, and in-app notifications.

  • Work with product development team to drive marketing platform and channel capability enhancements that build toward a vision of CRM automation.

  • Collaborate cross-functionally to build plans that drive multi-product play across verticals and support new product launches.

  • Leverage industry best practices and data insights to maximize CRM channel reach and frequency within a very large customer database.

  • Work a flexible schedule to reflect the always-on sports calendar

What you'll bring:

  • 6+ years of CRM or retention based marketing experience, preferably with a technology company.

  • 2+ years proven experience as a people manager with 2+ direct reports.

  • Proven ability to turn ambiguous challenges into actionable solutions and operate with a high level of autonomy.

  • You are a data-driven, strategic thinker with a deep understanding of the DraftKings product and industries.

  • You thrive in a fast paced, quickly changing environment.


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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