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Senior Associate, Influencer Partnerships

The Influencer Marketing Specialist will be relied on to foster key relationships internally and externally, and continuously evolve our influencer offering. They will be a results-oriented individual who can manage projects from start to finish. The ideal candidate will be able to handle multiple projects at one time, while ensuring overall Agency objectives are being met. They will have a strong passion for digital and social media in particular. 

What You'll do as a Influencer Marketing Specialist:

  • Develop and manage end-to-end influencer campaigns, including framing the campaign strategy, prospecting and vetting talent, managing contract deliverables, and ensuring timely readout on performance results.

  • Close coordination with cross-functional influencer team (inclusive of Growth, CRM, PR, Social, Promotions, and Analytics) to create cohesive marketing strategies and campaigns for DraftKings initiatives.

  • Tight alignment with Business Development and Talent Management team, ensuring timely delivery of contract development.

  • Partner with Marketing Analytics team to effectively track, monitor, and optimize performance against key KPIs.

  • Innovate and advocate for new ways to expand our influencer marketing initiatives, as well as identify ways to partner with other teams to utilize creative/strategic assets to maximize their value.

  • Prospecting and identification of strategic opportunities for vendors, agencies, and emerging influencer platforms.

What Skills You'll Bring:

  • 3-5 years digital marketing experience, specifically in the Influencer marketing space.

  • Strategic self-starter with a proven track record of driving projects from conception through implementation. Excellent strategic planning skills.

  • Highly collaborative.

  • A strong communicator with a can-do, positive attitude and a strong desire to get things done.

  • Social Media proficiency. Active user across established and emerging platforms.

  • Experience on global brands, activating influencers for multi-platform campaigns.

  • Knowledge of performance marketing space and Brand / Business KPI’s.

  • Culturally attuned. Tapped into culture and key influencers across categories, in and outside of sports (i.e Music, Fashion, Comedy).

  • Avid sports fan, with fantasy sports & Sports Betting knowledge.

  • Flexibility & ability to work in a fast paced and dynamic environment.


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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