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Senior App Store Optimization (ASO) Analyst

Get your start at a groundbreaking company.

DraftKings is looking for a self-starter with a solid analytical background focused on App Store Optimization (ASO) and app listing management. As a Senior ASO Analyst for DraftKings, you will be expected to contribute within a cross-functional team to execute a strategy that will achieve significant growth in app installs and drive impact to our CPA KPIs.  In addition, you will be establishing a solid foundation for ASO as a practice at DraftKings during the implementation of ongoing best practices and recommendations for optimization, A/B testing and analysis, listing updates and management, ASO tooling, and reporting.

What you’ll do as an App Store Optimization Analyst:

  • Contribute to, share, and report on the organic app acquisition vision for DraftKings applications.

  • Work with creative and development teams to maintain, test, and improve our app listing details across the Apple and Google Play App Store.

  • Run channel execution and optimization regularly, including tracking install patterns, leading research projects, and leveraging findings to optimize our app listings.

  • Lead A/B test efforts utilizing the built-in app store tooling and coordinate creation of required test assets.

  • Communicate program performance and increase buy-in for organic app acquisition vision.

  • Stay ahead of advances in ASO and act as a subject matter expert.

  • Plan and execute a calendar of app listing updates to coincide with major events, product launches, and seasons.

  • Develop strategies for supporting new feature launches, promotions, and events.

  • Analyze app data to glean valuable insights to be used across the business.

 What you’ll bring:   

  • Bachelor’s Degree in a related field.

  • 2+ years of proven ASO experience, executing an enterprise-level ASO Program, or 1+ years of ASO with a deep background in SEO.

  • Technical mastery of app store search and ranking factors.

  • Strong communication skills (written and verbal).

  • An up-to-date, working knowledge of current, past, and projected trends in the ASO industry.

  • Experience with keyword research for app stores.

  • Experience analyzing analytics data and providing recommendations for ASO, paid app campaigns, and the broader business.

  • Experience with ASO tools such as Google Play Console, Apple App Store Connect, and Sensor Tower.

  • Thorough working knowledge of app listing guidelines, requirements, and restrictions for Apple and Google Play App Store.

  • You have advanced Excel skills and are comfortable manipulating large volumes of data.

  • Exposure to standard app development and release processes.


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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