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Product Specialist, Digital Marketing

The strategy behind the game. 

DraftKings is looking for a self-starter with a strong background in digital marketing to drive forward automation projects & create efficient processes for the Paid Social & Programmatic team. You will play an integral role to ensure DraftKings is delivering best-in-category marketing. While you have day-to-day responsibilities to support the digital marketing team, your scope will have a project focus to position DraftKings to win over the long term.

What you’ll do as the Digital Marketing Automation Specialist:

  • Owning automation roadmap for the team.  Scope includes driving forward current automation projects (bid modeling, dynamic ads), identifying & prioritizing future projects, and collaborating with cross-functional stakeholders to deliver solutions that fit marketer’s needs.

  • Working with digital leads to submit detailed, accurate spend projections.

  • Flagging data issues & driving data improvements with internal (Marketing Ops, Analytics, Marketing Platform, Data Eng) & external (MMP, ad networks) stakeholders.  

  • Scoping out dashboards - working with Analytics to bring reporting & performance data views & visualizations to production.

What you'll bring:

  • Bachelor’s degree required—ideally in a quantitative field.

  • 4+ years of experience in digital performance marketing, with ad buying/operations experience 

  • Deep understanding of mobile and web attribution.

  • Excels at establishing scalable processes

  • Strong cross-functional collaborator

  • Up-to-date with the latest trends, market-leading tooling, mobile measurement platforms, and best practices mobile performance marketing.

  • Proven ability to deliver complex, long-term strategic project work while balancing day-to-day responsibilities

  • Analytically minded, strong attention to detail and the ability to identify trends within data sets

  • Thrives working in a fast paced environment

Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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