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Marketplace Promotion Operations Specialist

Drive operational efficiency in our newest vertical. 

We’re seeking a Promotions Operations and Site Content Specialist, Marketplace for our newest vertical, DraftKings Marketplace, the NFT ecosystem designed by DraftKings for mainstream accessibility.  In this role, you will be the subject matter expert for our bonus and promotional tool. You will help with Promotions and Site Content decisions to ensure we drive demand across our Marketplace inventory and excite the Marketplace NFT community. You’ll use data and operational calendars to inform what curated content we merchandise on-site and to determine our sitewide promotional strategy for this content. You’ll partner closely with creative teams, CRM leads, and integrated marketing leads to ensure a cohesive and authentic site experience that aligns with business and marketing objectives.  The NFT space has never been more exciting, and we hope you’ll join us. 

What you’ll do as Marketplace Promotion Operations Specialist:

  • Become the subject matter expert and own execution of all bonus and promotional tools.

  • Develop promotions and offer strategies for the DraftKings Marketplace.

  • Oversee idea generation, vetting, development, and go-to-market planning for offers and promotions.

  • Partner with Operations and Marketing to ensure quality execution on promotions. 

  • Collaborate with other verticals to ensure proper cross-sell merchandising.

  • Work closely with the Product team to develop and approve promotions and offer designs, with a consistent focus on improving the customer experience.

  • Collaborate with Product leads to develop promotional capabilities and tooling to execute against promotional goals.

  • Collaborate with Customer Experience, Fraud, and Risk teams to ensure customer feedback is reflected in future plans.

  • Assist with creative brief requests for promotions and ensure timely delivery of assets.

  • Work closely with the Analytics team to allow data-driven decisions on promotion mechanics and bonus offers. 

  • Help with daily and weekly site merchandising decisions, including product banner management, content calendar, and promotion tiles.

What you’ll bring:   

  • At least 2 years in Marketplace or Gaming roles with significant online and mobile volume.

  • Proven ability to understand the customer and advocate for player interest.

  • Experience in developing promotions and offers, preferably for NFT, Marketplace, or Sports Betting consumers.

  • Data-driven and strategic mindset with a deep understanding of the NFT industry.

  • Ability to work independently or with a team in a fast-paced, results-driven and dynamic environment.



Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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