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Marketing Manager, Technical Operations

The strategy behind the game.

We’re looking for a highly-versatile Growth Marketing Manager to drive operational efficiency within the Marketing department and directly influence business objectives through optimizing processes, technology, and operational capabilities. In this role, you’ll be an integral part of the team – managing technical projects across all channel teams for our SportsBook, iGaming, Marketplace, and Daily Fantasy Sports products. You will play a key role in supporting a team of over 200 and will have the opportunity to impact the business as it rapidly scales.  Sound good to you?  Join us.

What you’ll do as a Growth Marketing Manager, Tech Operations:

  • Lead the internal tech/functionality request process for the Marketing team, coordinate prioritization with tech teams, and communicate updates on delivery to stakeholders.

  • Identify inefficiencies and optimization opportunities via internal product or external vendor solutions, collaborate with stakeholders to prioritize, and support the delivery process end-to-end.

  • Become an expert in our end-to-end marketing tool and tech stack such that you can identify and propose recommendations for optimizations and how this impacts all marketing teams

  • Develop the measurement framework to define criteria for success and ROI for internal projects.

  • Champion data-driven decision-making processes to guide strategic business decisions that align with goals, objectives, and initiatives

  • Closely follow industry trends to consistently be ahead of the curve and ensure our technical marketing capabilities are cutting edge.

 What you’ll bring:   

  • Bachelor’s degree in Marketing, Advertising, Business, or a related field.

  • At least five years of experience in Digital Marketing, Product Management, Product Marketing, or Marketing Operations.

  • Experience with Digital Marketing channels (Paid Social, Search, Programmatic) required

  • Familiarity with TV, Audio, Direct Mail, and CRM channels is preferred.

  • Strong project management capabilities with the ability to be highly detailed oriented and organized

  • Experience with Singular (or similar attribution partner), Braze (or similar multi-channel marketing platform), major DSP’s, Jira, Confluence, and Google Analytics a plus

  • A technical mindset and the ability to develop feasible solutions and speak to tech resourcing and cost.

  • Top-notch communication skills (both verbal & written) to ensure coordination and alignment across multiple stakeholder teams.

  • Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.

  • Familiarity with the sports media landscape, especially related to sports betting.  Experience working with professional sports teams and leagues is preferred.

#LI-RC1


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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