At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.
Be the strategy behind the game.
As a Manager, iGaming Marketing and Operations, you will focus on creating engaging content for our iGaming customers focusing on VIP promotions and casino education content. You will continuously seek to optimize the DraftKings Casino player experience and work closely with countless internal teams and stakeholders. Our company is agile and values transparency, autonomy, work ethic, collaboration, and an appetite to learn.
Sound good to you? Join us.
What you’ll do as Manager, iGaming Marketing and Operations:
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Manage a high-performing operational team, delivering against predetermined goals and KPIs including market share, customer engagement and monthly revenue targets.
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Spearhead the creation and management of the iGaming promotions calendar for all player cohorts.
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Own the strategy, planning, and development of a substantial reinvestment budget to drive customer retention, reactivation, and monetization resulting In improved LTV.
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Collaborate with various product, marketing and legal teams to drive cross-functional initiatives ranging from product enhancements to new promotional mechanics.
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Promote a robust testing agenda to continuously optimize promotional offerings and reinvestment spend.
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Drive campaign optimization with a significant focus on campaign analysis, consistently iterating, testing and learning.
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You will uncover meaningful insights from competitor research, business data and other sources and recommend course changes and new ideas that improve business performance.
What you’ll bring:
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5+ years of relevant B2C direct response experience, preferably in the Technology, Ecommerce, and/or Regulated Gaming Industry.
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1+ year of experience as a People Manager.
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Ability to use data to drive solutions and have experience managing promotional investments and running A/B tests.
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Strong ability to influence peers and senior-level business partners to drive change and innovation.
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Detail-oriented mindset with strong written and oral communication skills.
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Experience with SQL and/or Tableau is a plus. Online gaming background preferred.
#LI-BG1
Join Us!
Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.
We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Ready to build what’s next? Apply now.
As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.
The US base salary range for this full-time position is $108,000.00 - $162,000.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.