At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.
Be the strategy behind the game.
As a Manager, Casino Integrated Marketing, you will lead the go-to-market strategy for major iGaming initiatives. In this role, you will be setting objectives, designing and building Integrated Marketing campaigns, mobilizing stakeholders cross functionally while executing across all stages of the Marketing funnel in a consumer-centric manner. Your focus will ensure there is a cohesive consumer experience throughout the entire customer journey.
Sound good to you? Join us.
What you'll do as a Manager, Casino Integrated Marketing:
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Orchestrate the cross-functional execution of assigned launches, ensuring partners across the business have the context, tools and direction necessary to deliver against campaign objectives.
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Drive mid-range and longer-term consumer insights into Casino product, brand & marketing activities through management of proactive planning workflows and learning agenda development.
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Utilize data analyses, consumer insights, and your understanding of relevant macro trends to design messages that achieve intended objectives.
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Institute ever-increasing standards of excellence through writing creative briefs that direct internal creative teams and external agencies to bring business intent to life via marketing creative that increases asset conversion rates and brand activation tactics.
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Synthesize launch performance results into compelling insights to drive continuous improvement.
What You'll Bring:
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At least 5 years of experience in Marketing or Strategy roles.
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Knowledge and experience with iGaming, Integrated Marketing and Brand building in a consumer-focused industry is a must.
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An analytical mind that is experienced with data and can operate in ambiguity and make decisions without all the information at hand.
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Innovative and solutions-focused with experience driving new ideas and hypotheses that improve business metrics.
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High level of initiative and ability to coordinate efforts across diverse functional groups.
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Ability to communicate highly complex ideas in a compelling, digestible manner to Senior Leadership.
#LI-MD1
Join Us!
Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.
We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Ready to build what’s next? Apply now.
As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.
The US base salary range for this full-time position is $100,800.00 - $151,200.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.