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Growth Marketing Senior Analyst

At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.

Join a groundbreaking team.

We’re looking for a Senior Search Analyst to work alongside our world-class team of Marketers, Data Scientists, Engineers, and Product Managers. In this role, you will run SEM campaigns that grow a significant digital channel in-house. Our company is agile and values transparency, high levels of autonomy, and cross-functional collaboration. If this sounds good to you, we hope you’ll join us.

What you’ll do as a Senior Analyst:

  • You will manage Paid Search performance marketing campaigns on web and mobile across various supply partners for our products.

  • You will be providing recommendations and executing bidding strategies, keyword expansion, ad copy and landing page testing. 

  • You will be deep-diving data from SA 360, Google Analytics, and other sources, deriving insights and implementing actionable projects.

  • You will monitor competitor activity and adjust strategies to be responsive in a competitive environment

  • Conduct campaign analysis and share learnings across the team.

  • Design and execute A/B tests to maximize revenue opportunities.

  • Create innovative solutions to optimize and deliver ad campaigns.

  • Work closely with the Marketing Creative team to build and test best-in-class creatives and SEM landing pages.

What you’ll bring:

  • BA/BS degree required.

  • A passion for data and testing, with the ability to turn testing insights into actionable projects.

  • 2+ years hands-on experience executing and optimizing campaigns within various Paid Search platforms (Google, Apple, etc.).

  • Exceptional analytical skills and attention to detail as well as the ability to clearly communicate results and define next steps.

  • Advanced Microsoft Excel domain knowledge.

  • You are data-driven and able to quickly identify new opportunities.

  • Ability to work independently or with a team in a fast-paced and dynamic environment.

Join Us!

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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