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Growth Marketing Manager, Paid Social

The strategy behind the game. 

DraftKings is looking for a candidate with expertise in paid social marketing. You will be an integral part of the team, driving marketing campaigns to increase brand awareness & acquire VIP users on Facebook, Snapchat, Twitter, TikTok, and Reddit. If you are a self-starter & excel at creating & executing an upper funnel digital marketing strategy, we would love to meet with you.

 What you’ll do as the Digital Marketing Manager:

  • Owning upper funnel/brand awareness & VIP marketing on Paid Social channels - including the media plan, creative strategy, spend forecasting, test & learn agenda.

  • Dictating media buying tactics & placement to maximize brand awareness during key sport moments - this includes defining metrics of success, best creatives & campaigns to achieve our business goals.

  • Generating qualified VIP leads through paid social channels; collaborating with the VIP team to vet and acquire high-value users.

  • Directly executing media buys (hands-on-keyboard)

  • Managing external agencies to successfully execute brand campaigns.

  • Collaborating with cross-functional teams to deliver best-in-class marketing execution (Integrated Marketing, Creative, Partnerships, Organic Social, Analytics, etc)

  • Serving as a digital marketing expert - working closely with channel reps to test into beta ad units & placements that serve to amplify our brand.

  • Serving as an industry expert - having a pulse on what competitors are executing on Paid Social channels.

  • Providing thought leadership and guidance on long term vision, cross-platform strategies, and measurement approaches.

What you'll bring:

  • Bachelor’s degree required

  • 5+ years of experience in digital marketing; with 2+ of those years being ad buying experience on the Paid Social channels (Facebook, Snapchat, Twitter, Reddit, TikTok) 

  • An understanding of anything sports, daily fantasy, and sports betting is preferred

  • Enthusiasm to test into new, upcoming ad placements to effectively reach incremental audiences.

  • Deep understanding of endemic content that resonates with users & drives engagement with sports fans on social platforms.

  • Goal-oriented mindset - defining what success looks like, how it can be measured, and the actionable steps needed to get there

  • Strong attention to detail, ability to identify patterns & trends within data sets

  • Marketing acumen - understanding creative/messaging, campaign types to drive brand awareness & VIP acquisition

  • Proven ability to deliver complex, long-term strategic project work while balancing day-to-day responsibilities

  • Thrives working in a fast-paced, ever-changing environment

  • Team player, excited to collaborate with internal & external stakeholders


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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