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Director, Digital Media, VSiN

Be the strategy behind the game.

Vegas Sports Information Network, Inc. (VSiN) creates independent, authentic and credible content that resonates with sports bettors at every level, whether experienced or novice. 

DraftKings Inc. acquired Vegas Stats & Information Network (VSiN) in 2021, allowing us to expand our content capabilities and organically strengthen our voice with a loyal sports betting audience. 

As a wholly-owned subsidiary of DraftKings, VSiN operates under its current brand and has editorial independence while creating authentic and engaging content for our customers. DraftKings and VSiN operate as one integrated company, led by one leadership team with an overarching focus on unifying sports betting content for our shared audience, focused on producing and distributing daily live sports betting content through multiple media channels.

Sound good to you? Join us. 

What you’ll do as a Director of Digital Media:

  • Optimize and grow engagement and performance on all VSiN digital platforms including website, app, and social media.

  • Develop and direct the social and digital creative style for VSiN to create a cohesive experience across platforms; creating protocols and guidelines to optimize content for each social and digital platform and all their features.

  • Analyze performance trends on VSiN platforms and make ongoing recommendations to improve results. 

  • Oversee the vision and day-to-day execution for all content that is published on VSiN social channels, with initial/primary focus on YouTube, Instagram, and Twitter.

  • Develop the strategy to launch and grow VSiN on additional platforms including TikTok, Snapchat, Discord, etc.

  • Create innovative, breakthrough social content which stands out from the predictable posting/publishing norms of the industry.

  • Oversee collaborative content partner relationships with key external parties (leagues, teams, media partners, etc.).

  • Research and monitor competitors in the digital and social sports betting category.

  • Contribute to VSiN podcasting strategies to grow across all metrics (downloads, uniques, minutes consumed, etc.).

  • Craft creative briefs, requesting content from designers, establishing timelines and reviewing and approving all graphics content for social and digital platforms.

  • Own internal data tracking and monitor results so that content can be optimized to achieve KPIs such as follower growth, subscription sign-ups, and engagement.

  • Collaborate with the executive team to create new content franchises that leverage VSiN’s unique product, data, and brand to tell compelling stories.

  • Manage and lead a small digital/social media team as well as multiple contractors and freelancers who contribute content to VSiN platforms.  Recruit additional contributors who can elevate VSiN’s digital game.

What you’ll bring:   

  • Bachelor’s degree in a related field or equivalent relevant work experience.

  • Previous experience and familiarity with the sports betting industry, including knowledge of betting language and understanding of the sports betting audience.

  • At least 6 years of experience in owning social media content, preferably in a leadership role.

  • At least 4 years of experience in a supervisory/managerial role overseeing a digital team

  • 2+ years of experience owning responsibility for social media content

  • Strong work ethic; is accountable, understands priorities and pushes self and others to drive results.

  • Ability to work cooperatively with people across levels, functions, culture, and geography to achieve shared goals.

  • Excellent written and oral communication skills. Effective in a variety of communication settings (i.e. one to one, small and large groups, and among diverse styles and position levels).

  • Innovative and able to come up with creative ideas that are new, better, or unique.

  • Ability to learn quickly and operate in gray spaces.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

  • Willingness to work nights and weekends during busy periods of the sports calendar


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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