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Director, Digital Media Partnerships

Director, Digital Media Partnerships :

We’re seeking a Director of Growth Marketing, Digital Media Partnerships who will join a growing team dedicated to building and executing partnerships with leading media networks and digital platforms. In this role, you will lead a high-performing team focused on securing and executing impactful partnerships designed to hit our strategic and operational goals. This individual will work across business verticals including DFS, Sports Betting, Casino, and Marketplace. Sound good to you? Join us.

What you’ll do as a Director, Digital Media Partnerships:

  • Own the strategy development and execution, and associated budget, of DraftKings’ digital media partnerships consisting of the Direct and Targeted/Affiliate Partnerships channels

  • Optimize budget focused on performance marketing campaigns and widgets/digital integrations on web and mobile with various partners for multiple different DK products

  • Lead and develop a team direct and indirect reports, ensuring excellent execution while also fostering an environment focused on career growth

  • Review and negotiate direct deal media plans, agency contracts & management, and affiliate partnerships of different types (CPM, CPA, rev share, etc.)

  • Work with our Strategic Partnerships team on fulfilling digital media funds and assets for League & Team partnerships

  • Foster relationship with Marketing Analytics to conduct campaign & partnership analysis; share learnings cross-functionally

  • In partnership with the Senior Director, define the long term strategic goals of the partnerships team including how to maximize value of relationships, scale the team for success, and create sustaining long term value

  • Develop measurement framework to define success and drive continuous improvement

  • Present results to stakeholders and senior leadership, positively representing Marketing internally and externally 

 What you’ll bring:   

  • Ideally, you have 10+ years of relevant work experience; managing digital media campaigns and hands-on trafficking campaigns, including knowledge of 3rd party tracking (DCM, Adjust, etc.)

  • 5+ years people management experience

  • Bachelor’s degree in Business, Economics, or a related field

  • Ability to negotiate and effectively influence internal and external parties

  • Ability to work independently or with a team in a fast-paced and dynamic environment

  • Advanced Microsoft Excel domain knowledge

  • You are able to quickly identify new opportunities

  • Familiarity with the fantasy sports, online sports betting, iGaming or NFTs/crypto is a plus 

#LI-RC1


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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