The strategy behind the game.
DraftKings is looking for a Senior Associate to join the Paid Digital team and support retention efforts in paid digital, spanning paid social and programmatic channels. As part of the Channel Marketing team, you will support the execution and strategy of media campaigns for all DraftKings’ products including managing the creative workflow & delivery for key events. You will work closely with marketing, analytics, and creative teams to bring best-in-class strategies aimed at growing user LTV.
What you’ll do as Digital Marketing Senior Associate :
Support media buying strategies across paid social and programmatic for all DK products. This includes setting up campaigns, analysis, and optimizations.
Identify and execute A/B tests to draw insights to cross-sell users into products, retain high-value users, and grow user LTV
Work closely with the Marketing Creative team to make best-in-class creatives.
Fill out creative briefs for digital marketing assets and manage creative pipeline between media, creative, legal and compliance teams.
Conduct thorough analyses and derive findings to optimize campaigns on a daily-basis and impact long term channel approach.
Report on performance and share learnings with executives & the wider growth team.
What Skills You'll Bring:
2-3 years’ experience in digital marketing.
Strong project management capabilities - extremely detailed oriented & organized.
Staying up-to-date with the latest trends and best practices in digital to advance media buying tactics.
Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment.
Experience managing performance media campaigns preferred.
Experience with SQL and/or Tableau is a plus, willingness to learn is required.
Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.
We are DraftKings.
We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.
Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.
We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Ready to build what’s next? Apply now.
As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.