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Digital Marketing Manager

The strategy behind the game. 

DraftKings is looking for an energetic self-starter to lead retention & acquisition efforts on paid social & programmatic. As part of the Channel Marketing team, you’ll collaborate with various stakeholders to plan and execute campaigns across DraftKings products. You will serve as a leader in the space, bringing best-in-class strategies aimed at growing user LTV & acquiring net new users to the DraftKings portfolio.   

What you’ll do as Digital Marketing Manager :

  • Develop remarketing strategies across paid social and programmatic for all DK products. This includes developing a strategy, setting up campaigns, analysis, and optimizations

  • Owning user acquisition for DraftKings product(s) on paid social  & programmatic channels. Driving the marketing strategy - including the media plan, promotions & creative strategy, spend forecasting, test & learn agenda.

  • Provide thought leadership and guidance on long term vision, cross-platform strategies and measurement approach to scale the channel for success

  • Conduct thorough analyses and derive findings to optimize campaigns on a daily basis and impact long term channel approach

  • Collaborating internally with cross-functional teams to deliver best-in-class marketing execution (Integrated Marketing, Creative, Product Ops, Analytics, etc)

  • Serving as a digital marketing expert - having a close ear to changes/innovations in the marketing landscape to ensure success over the long term.

  • Serving as an industry expert - having a pulse on what competitors are executing on Paid Social channels.

What Skills You'll Bring:

  • 5+ years of experience in paid media planning/buying, preferably with a technology company or client

  • You are a data-driven, strategic thinker with a drive for results

  • Experience advancing media buying tactics as new ad technology develops, and is up-to-date with the latest trends and best practices in the social & programmatic space.

  • Excels conducting analysis on acquisition and ad buying to deliver ROI—including A/B testing.

  • Deep marketing acumen - understanding creative/messaging, campaign types to best deliver both brand awareness & new user acquisition

  • Up-to-date with the latest trends, market-leading tooling, mobile measurement platforms, and best practices mobile performance marketing.

  • Proven ability to deliver complex, long-term strategic project work while balancing day-to-day responsibilities

  • You thrive in a fast paced, quickly changing environment


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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