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CRM Marketing Manager, Casino

Get your start at a groundbreaking company.

We’re seeking a CRM Marketing Manager for our rapidly growing digital casino vertical. As a CRM Marketing Manager, you will manage and lead a team responsible for communications with our existing digital casino users across all key channels. You will be responsible for working cross-functionally to develop a winning strategy and play a key role in ensuring all communications adhere to best practices and deliver an exceptional customer experience.

What you’ll do as a CRM Marketing Manager:

  • Lead a high-performing operational team in delivering against a diverse set of objectives.

  • Autonomously drive the creation and management of the CRM calendar for a critical user cohort.

  • Own the strategy, planning, and deployment of a substantial marketing budget to drive customer retention and LTV.

  • Collaborate with the broader marketing and casino operations teams to drive cross-functional initiatives.

  • Promote an aggressive testing agenda to continuously optimize promotional offerings and reinvestment spend.

  • Manage the design, development, and execution of channel communications, including emails, app pushes, and in-app notifications.

  • Research industry best practices and new techniques to continuously look for new ways to improve our marketing efforts in these channels and maintain/update internal best practices.

What skills you will use:

  • 3-5 years of relevant CRM or retention-based marketing experience, preferably working in the Technology, Ecommerce and/or Regulated Gaming industry

  • Able to use data to drive decisions and have experience managing marketing investments and running A/B tests.

  • You thrive in a fast paced, quickly changing environment.

  • Detail-oriented with strong written and oral communication skills.

  • Proven experience successfully leading an operational team to meet or exceed their KPIs

  • 1+ year of experience as a people manager

  • Experience with SQL and/or Tableau is a plus, willingness to learn required


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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