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Business Initiatives Measurement Manager

Join a growing team.

DraftKings’ Business Initiatives team is seeking a Manager who will join a growing team dedicated to measuring and optimizing best in class partnerships in the sports, media, and gaming industries. In this role, you will have three main responsibilities.

  • Create, manage, and improve measurement scorecards to prove out the value of DraftKings’ team, league, media, platform, influencer, and other deals

  • Work closely with colleagues from Analytics, Growth Marketing, VIP, Business Development, Partnership Activation, etc. as well as external agency partners to source inputs for the scorecards and ensure full utilization of assets

  • Collaborate with Business Development and Partnership Activation to drive incremental value from our partners based on the findings from the scorecard

What you'll do as a Business Initiatives Manager:

  • Source scorecard inputs from internal stakeholders on an ongoing basis 

  • Collaborate with internal stakeholders to ensure all assets are being utilized fully

  • Work with external agency partners to source additional inputs, and manage the relationship and timelines with these partners

  • Analyze scorecard data and create actionable insights to drive decision making

  • Work with counterparts in Business Development and Partnership Activation to ensure these insights are incorporated into decisions around asset mix, optimization, and renewal

  • Confidently present scorecards and insights to senior leadership and be prepared to incorporate feedback and answer questions

  • Establish and maintain strong relationships with stakeholders across DraftKings; engage with them on a regular basis to maintain strong lines of communication

  • Support of other ad hoc business development and strategic projects as needed

What you'll bring:

  • Bachelor’s degree required

  • 4-6 years of experience in a similar role

  • Experience applying insights from data/analytics to multi-faceted business models

  • Experience with media (especially sports media) and/or sponsorship is a plus 

  • Strong communication (written/verbal), presentation and organizational skills

  • Very detail and process oriented

  • Cross-functional consensus building

  • Strong business and financial acumen

  • Creative, strategic and data/insights-driven thinking

  • Ability to multi-task under tight deadlines and work in a very fast-paced environment


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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