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Business Data Analyst - Marketing Analytics

Where data, customer research, and content strategy intersect.

The Business Data Analyst will be a critical member of our Partnerships and Reach Marketing Analytics team. You will support data analysis and reporting efforts to inform our current and future partnerships (e.g. ESPN, Bleacher Report). You will enable teams across our targeted partnerships team to make smarter, better, and faster decisions through cross-functional collaboration and inventive metrics building. We are looking for someone who has the ability to work autonomously, with a strong desire to produce high-quality work. Sound good to you? Join us!

What you'll do as a business data analyst:

  • Develop data analyses and reports to measure and inform our marketing partnerships strategy and guide business decisions for future partnerships.

  • Develop Tableau dashboards to track marketing spend and performance.

  • Perform deep dive insight analysis to discover partnership successes and opportunities to optimize investment.

  • Build business cases to guide investment and allocation of resources for the targeted partnerships team.

  • Design A/B and multivariate tests to identify the best-performing creatives and messages.

  • Proactively generate new ideas, build business cases, and measure results to help DraftKings Marketing Analytics stay best-in-class.  

What you'll bring:

  • Bachelor's degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline. 

  • Experience with SQL, Excel, and R, Python, or other statistical programming languages.

  • Proficiency in Tableau, or similar data visualization tools like Looker or Periscope Data.

  • Experience with inferential statistics and predictive modeling.

  • Comfortable in a fast-paced, results-driven environment. 


Who are we a good fit for? 

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us. 

We are DraftKings.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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