Growth Marketing Senior Associate (Social)

Boston, MA

We’re reimagining sports and technology.
DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.

The strategy behind the game.
We’re growing rapidly and are searching for a Senior Associate who has a strong background in large-scale user acquisition and media buying analysis in Paid Social. You will be an integral part of the Acquisition team—owning, planning, and executing your Paid Social channel, marketing DraftKings’ Daily Fantasy Sports or Sportsbook product. If you thrive in a fast-paced, technology-focused environment, we hope you’ll join us.

What you’ll do as a Senior Associate:

  • Develop a media buying strategy for Daily Fantasy Sports, Sportsbook, or Casino.
  • Launch and optimize user acquisition campaigns across Social channels to meet larger team goals.
  • Identify and execute A/B tests to draw critical insights for growth and optimization.
  • Conceptualize new and innovative ads through cross-functional collaboration with creative, brand, and product teams.
  • Report on performance and share learnings with executives and the wider growth team.

What skills you will use:

  • Bachelor's degree in a quantitative field required.
  • Ideally, you have 2-4+ years of experience in media buying, acquisition marketing, or mobile marketing; 1-2+ years of experience with Paid Social advertising.
  • Experience conducting in-depth analysis on ad buys, including A/B testing and identifying fraud.
  • An understanding of cohort analysis; strong understanding of mobile attribution preferred.
  • Expertise in Excel is a must; SQL proficiency is preferred.
Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.

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