Senior Marketing Associate, Multi-Product CRM (Sportsbook & Casino)

Hoboken, NJ

We’re reimagining sports and technology.
DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.

Be part of the newest game changer.
We’re scaling our new Sportsbook & Casino products and are searching for a Senior Marketing Associate who wants to grow within a tech-focused marketing team. At DraftKings, you will support the daily operations of the Multi-Product CRM team across all key channels, playing a vital role in ensuring all marketing communications adhere to best practices and deliver an exceptional customer experience.

What you’ll do as a Senior Marketing Associate:

  • Design, develop, and send channel communications, including emails, app pushes, and in-app notifications.
  • Report on campaign performance and use these insights to inform the marketing calendar strategy.
  • Collaborate closely with the creative team to optimize creative and testing treatments.
  • Execute structured A/B tests and lead analysis of results in order to maximize business impact.
  • Research industry best practices and new techniques to continuously look for new ways to improve our marketing efforts in these channels and maintain/update internal best practices.

What skills you will use:

  • Ideally, you have 2+ years of relevant marketing experience, preferably in the Ecommerce and/or Gaming industry.
  • Bachelor’s degree in a relevant field.
  • Data-driven and strategic thinking skills with a deep understanding of our product verticals (DFS, Sportsbook, Casino).
  • You are a proven self-starter who is comfortable in a fast-paced, quickly evolving environment.
  • Extensive experience in designing, executing, & analyzing A/B tests.
  • Experience in Casino, Sports betting, or other regulated gaming industry is a big plus.
  • Experience with SQL and/or Tableau is a plus. Willingness to learn is required.
Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.

Apply Now