CRM Marketing Manager, Casino

Hoboken, NJ

We’re reimagining sports and technology.
DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.

Be part of the newest game changer.
We’re growing rapidly and are looking to scale our digital Casino product with a CRM Marketing Manager. When you join our team, you will lead a team responsible for communications with our existing digital casino users across all key channels. Working cross-functionally to develop a winning strategy, you will play a key role in ensuring all communications adhere to best practices and deliver an exceptional customer experience.

What you’ll do as a CRM Marketing Manager:

  • Lead a high-performing operational team in delivering a diverse set of objectives.
  • Own the strategy, planning, and deployment of a substantial marketing budget to drive customer retention and life-time value.
  • You will collaborate with the broader marketing and casino teams to drive cross-functional initiatives.
  • Promote an aggressive testing agenda to optimize promotional offerings and reinvestment spend.
  • Manage the design, development, and execution of channel communications, including emails, app pushes, and in-app notifications.
  • Research industry best practices and new techniques that improve our marketing efforts in these channels and maintain internal best practices.

What skills you will use:

  • Ideally, you have 4+ years of relevant lifecycle marketing experience.
  • 2+ years of experience working in regulated gaming. Digital Casino experience is strongly preferred.
  • You are a data-driven, strategic thinker with a deep understanding of the DraftKings customer.
  • Proven experience successfully leading an operational team to meet or exceed their KPIs.
  • 1+ year of experience as a people manager.
  • You thrive in a fast paced, quickly changing environment.
  • Experience with SQL and/or Tableau is a plus, willingness to learn required.
Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.

Apply Now