Senior Marketing Analyst

Boston, MA

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

The strategy behind the game.
We’re growing rapidly and are searching for a Senior Analyst to support the Marketing Platform team to inform our current and future marketing initiatives. Through cross-functional collaboration and inventive metrics building, you will enable teams across our organization to make smarter, better, and faster decisions. Sound good to you? Join us.

What you’ll do as a Senior Analyst:

  • Develop data analysis and reports to measure and inform our marketing platform initiatives and use those to guide business decisions for future treatments.
  • Drive the development of hypothesis testing framework for the marketing platform team to help test new models and concepts to engage with our customers.
  • Define individual scope and strategy and autonomously execute on open-ended analyses while prioritizing high impact work, accounting for cull customer lifecycle.
  • Collaborate across teams to streamline reporting, automate and build alerts to help detect potential issues, while keeping key stakeholders informed.
  • Create presentations and written materials with little guidance and presents to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently.

What skills you will use:

  • Ideally, you have 3+ years of business analytics or data science experience, preferably in a retention or acquisition marketing functional area.
  • Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.
  • Experience with SQL, Excel, and R, Python, or another statistical programming language.
  • Proficiency in Tableau, or similar data visualization tools like Looker or Periscope Data.
  • Experience with inferential statistics and predictive modeling.
  • Prior experience with Marketing Analytics a plus.
  • Comfortable in a fast-paced, results-driven environment.
  • Ability to work autonomously, with a strong desire to produce high-quality work. 
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Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.


You may be required to become licensed through applicable regulatory agencies.

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