CRM Triggers Senior Marketing Associate

Boston, MA

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

The strategy behind the game.
We’re looking for a Senior Marketing Associate to work alongside our world-class team of Marketers, Data Scientists, Engineers, and Product Managers. In this role, you will use your marketing and analytical skills to lead the operations and optimization of automated marketing communications. Our company is agile and values high levels of autonomy, cross-functional collaboration, and a data-driven approach. If this sounds good to you, we hope you’ll join us.

What you’ll do as a CRM Triggers Senior Marketing Associate:

  • Collaborate with stakeholders on CRM, Data Science, and Product teams to build automated lifecycle communications that drive significant revenue impact for the business.
  • Interpret data and use industry knowledge to operate and improve performance of those automated marketing campaigns.
  • Assist in the development of new triggered campaigns and tests for the Sportsbook and iGaming verticals.
  • Use internal reporting tools and SQL to analyze the results of tests.
  • Coordinate with Product and Operations teams to ensure new and existing campaigns enhance the user experience while adhering to channel best practices.

What skills you will use:

  • Bachelor’s degree.
  • 2-3 years’ experience in a marketing or analytics role.
  • Experience manipulating large data sets to find actionable results.
  • Exceptional analytical skills and attention to detail, with the ability to communicate results and define next steps.
  • Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment.
  • Interest in learning all aspects of DraftKings’ business and industry.
  • HTML knowledge preferred; SQL or Python knowledge a plus. 
#LI-MP3

Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.


You may be required to become licensed through applicable regulatory agencies.

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