Influencer Marketing Specialist

Boston, MA

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more alive with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

The DraftKings Influencer Marketing team is looking for an enthusiastic, motivated self-starter to join the growing team. This role will be responsible for the day-to-day execution of Influencer & Third-Party Content projects, from strategic planning through delivery. This person will help ensure all departments are aligned to the project plan and establish a well communicated path to launch.

What you’ll do as an Influencer Marketing Specialist:

  • Develop and manage end-to-end influencer campaigns, including framing the campaign strategy, prospecting and vetting talent, managing contract deliverables, and more.
  • Close coordination with cross-functional influencer team (inclusive of Growth, CRM, PR, Social, Promotions) to create cohesive marketing strategies and campaigns.
  • Partner with Marketing Analytics team to effectively track, monitor, and optimize performance against key KPIs.
  • Innovate and advocate for new ways to expand our influencer marketing initiatives, as well as identify ways to partner with other teams to utilize creative/strategic assets.
  • Prospecting and identification of strategic opportunities for vendors, agencies, and emerging influencer platforms.

What skills you will use:

  • 4-5 years digital marketing experience, specifically in the Influencer marketing space.
  • Strategic self-starter with a proven track record of driving projects from conception through implementation.
  • Social Media proficiency. Active user across established and emerging platforms.
  • Experience on global brands, activating influencers for multi-platform campaigns.
  • Knowledge of performance marketing space and Brand/Business KPI’s.
  • Culturally attuned. Tapped into culture and key influencers across categories, in and outside of sports (i.e. Music, Fashion, Comedy).
Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.


You may be required to become licensed through applicable regulatory agencies.

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