Director, Marketing & Operations

Boston, MA

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more alive with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

Shape a rapidly scaling organization.
DraftKings is looking for a self-starter with a strong data driven marketing background focused in user acquisition & retention spanning multiple marketing channels to be responsible for establishing processes to ensure that the Channel Marketing Team is running smoothly. This will include supporting goal setting and tracking, evolving the business in strategic directions, creating and enhancing internal systems and processes, and aligning cross-functional efforts among many teams.

This candidate is highly creative, data driven and well versed in understanding return on marketing portfolios. This candidate should have exposure to digital user acquisition and ad buying at a large scale with an understanding of lifecycle marketing, preferably for mobile applications.

What you’ll do as a Director of Marketing & Operations:

  • Project manage our business forecasting process to ensure that targets are set that will lead us towards hitting financial targets in partnership with internal teams.
  • Create and enhance our system of operations to increase the effectiveness of teams who operate large P&L's.
  • Manage our business review process to find opportunities and align on cross-functional efforts.
  • Own small team focused across marketing tech operations and creative operations to scale the marketing efforts across products.
  • Own mid to long term planning and strategic leadership and influence to help define marketing strategy.
  • Surface marketing business opportunities across channels, including but not limited to new channels, tactics and creative to drive business impact.

What skills you will use:

  • 15+ years of experience with user acquisition and ad buying experience at scale; must have 2+ years mobile app experience.
  • Experience across CRM, mobile, social, search, display and affiliate channels.
  • Experienced with conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives.
  • 5+ years management experience with the ability to inspire, prioritize, and mentor.
  • Exceptional analytical skills balanced with understanding of creative development.
  • Ability to thoroughly monitor, analyze, and manage a team to troubleshoot 3rd party mobile app tracking.
  • Advanced Microsoft Excel and SQL skills.
  • Bachelor’s degree or the equivalent in Economics, Engineering, Computer Science, Science, Math, Performance Marketing or related technical degree.

Who are we a good fit for?
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

Apply now
As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.

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